Beer in Tanzania

Beer in Tanzania

Tanzania is the sixth largest per-capita consumer of beer in Africa.

Beer is known as pombe in Swahili and 90% of beer consumed in Tanzania is of homemade-style brews.

However, the most recognisable bottled beer brands in Tanzania include:

  • Kilimanjaro Premium Lager (4.5%)
  • Serengeti Premium Lager (5.5%)
  • Ndovu Premium Malt (4.8%)
  • Uhuru Peak Lager (5.8%)
  • Safari lager
  • Eagle
  • Chibuku

Serengeti breweries recently unveiled its rejuvenated identity alongside a new product innovation – Serengeti Lemon.

Since its inception in 1996, Serengeti has flourished into the largest bottled brand in East Africa. The new look reflects Serengeti’s journey of growth and evolution, resonating with the dynamic energy of Tanzania.

“We are thrilled to embark on this exciting journey, marking a new chapter in the Serengeti story. Our refreshed look and innovative products like Serengeti Lager, Serengeti Lite, and the newest addition, Serengeti Lemon, reaffirm our commitment to offering exceptional experiences to our consumers.

Today, Serengeti although a young brand born in 1996, has grown to become the largest bottled brand in East Africa thanks to the love and pride of Tanzanians,” says Obinna Anyalebechi, Managing Director of Serengeti Breweries Limited (SBL).

According to Rhona Namanya, Serengeti Head of Beer, Serengeti is more than just a beer; it represents the vibrant spirit and essence of Tanzania. Our re-launch is a testament to our dedication to staying true to our roots while embracing a forward-thinking approach.”

Beer in Tanzania
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